Thursday, 23 January 2014
As predicted, Salman Khan’s Jai Ho has opened to a
good response at the ticket windows. It’s been a conscious decision by
Salman to release his film in more single screens targeting the common
man.
In both Mumbai and Pune, cinema halls have started the
advance booking and are witnessing a great start for the film with
tickets getting sold like hot cakes. Even in Bangalore, advance bookings
started with a bang and tickets are almost sold out for the first day.
However
in Delhi, advanced booking have started only in the major single
screens and multiplexes. In small cities like Noida, Gurgaon and
Faridabad, advance booking has not started yet.
An interesting phenomenon has emerged as far as the promotion of Jai Ho
is concerned. Ever since the time when the film went on floors, the
whole focus has been on Salman. Now even as the film is about to hit the
theaters, the buzz is more about Salman rather that his film Jai Ho.
Jai Ho is being released at a record screen count in India as well as in the overseas market. Salman Khan is not just the name of a Bollywood superstar. Salman Khan is a dream, a hope and religion for those who love cinema.
“Today
it is about 200 crore, 300 crore or 400 crore. But I don’t see it that
way. There is no ego that if Shah Rukh or Aamir’s film has done ‘x’
business, then my film should also do so and cross it. I wish and hope
everybody’s film should do well so that the business is more, and our
industry grows,” roared Salman Khan, while answering a question recently.
Will Jai Ho be able to match up to or break the records set by Dhoom 3?
We shall get our answer on January 24, 2014.
